Product Leader · Founder · Creative

Building products
that matter &
teams that thrive.

I lead at the intersection of product, design, technology, and human potential. Currently co-founding Novale — landscape design software and marketplace. I turn complex, ambiguous problems into products people actually use — and I've done it from greenfield concept to global scale.

Currently building — Novale | Freelancing with Pixel & Path

Location: Snoqualmie, WA — Open to remote and Seattle hybrid

Worked with Amazon Apple Concentrix FLEXE

View my work Resume

Venture · Co-Founder

Introducing
Novale

$20B industry built on services most homeowners can't afford — Novale makes professional design accessible.

Novale brings professional landscape design within reach of the everyday homeowner. Built with my co-founder — a professional landscape architect — we're making it possible for DIY consumers to get a beautiful, expert-designed outdoor space and order the plants they need delivered straight to their door.

D2C Landscape Design Plant Marketplace Early Stage

Visit novale.ai View prototype

What it is

Accessible professional landscape design + direct-to-home plant ordering for DIY consumers

Who it's for

Homeowners who want a beautiful outdoor space without hiring a full-service landscaper

My role

Co-Founder · Product Strategy & UX Leadership

Co-founder brings

Professional landscape architecture expertise & deep plant knowledge

Selected work

Projects that
moved the needle

From AI developer tools to enterprise wellness platforms to Amazon's flagship smart speaker — a cross-industry body of work defined by rigorous process and measurable outcomes.

ESNTL Wellness

Concentrix · Built with Apple

ESNTL Wellness — Product Design Director

Enterprise wellness platform for iOS, WatchOS, and desktop enabling individuals and their organizations to understand correlations between mental and physical health. Deployed with the San Diego Sheriff's Department, UC San Diego Health, and school administrator networks nationwide. Led a global cross-functional team of 15.

↑ 20% user retention · 91% found heart-rate insights useful · Recognised by Apple partners

Product Director · Mar 2022 – Aug 2024 Read case study

Generative AI Tools

Concentrix

Generative AI Tools — Design Lead

Led design for two AI products within Concentrix's new Global Product Organization: a Product Development Lifecycle automation tool and GILEs, a developer co-pilot built on an existing MVP. Conducted 24 SME interviews and led executive alignment sessions.

↑ 30% developer efficiency (GILEs)

Director of Product Design · 2024 Read case study

Union Pacific Railroad

Concentrix (Lenati)

Union Pacific — IT Asset Management

Designed a greenfield Unified Systems Management dashboard for Union Pacific Railroad — enabling real-time monitoring of all IT assets, root cause analysis, and executive-level operational visibility. Engagement extended annually; worth millions in revenue.

"I would love to understand how you come up with all of this" — AVP Lead Engineer

Senior UX Designer · 2019–2021 Read case study

FLEXE

FLEXE — Shipper Experience Platform

Created the first-ever shipper personas for FLEXE's logistics platform and redesigned the order experience to surface status and contingency data previously scattered across the product. Acted as PM in the absence of one.

First shipper personas · consolidated order UX

Senior Product Designer · 2021–2022 Read case study

Also Shipped

Amazon · Alexa Music

Amazon

Alexa Music — UX Designer (Contract)

Vevo music videos on Echo Show · Music Skill Kit developer portal · music discoverability CX · 2018–2019

What people say

Words from those
I've worked with

Paige is an extraordinary source of inspiration and support to her team, displaying unwavering dedication and an unrelenting commitment to their success. She consistently demonstrates a creative and entrepreneurial mindset and successfully orchestrated the launch of ESNTL. No easy feat.

Lou Powell

EVP Technology, Concentrix

Paige has proven to be an indispensable asset as Product Director, displaying a unique combination of strategic leadership and operational expertise. Her clarity in communicating what is needed builds a transparent and supportive work environment. Her investment in each team member's personal needs has fostered genuine camaraderie among us.

Sam Sears

Product Owner, Concentrix

Since Paige took the Product Director role: improved communication with Apple stakeholders, clear product direction, clear timelines, significantly improved delivery vs. set timelines, clear documentation, and significant increases in direct customer engagement and satisfaction.

Stu Mcdiarmid

Enterprise Strategic Partnerships, Apple

Creative life

Art, nature,
and the in-between

Creativity has always been how I process the world. I paint abstract and landscape pieces to understand my internal world — turning confusion into beauty. I'm currently renovating a 1929 Craftsman cottage outside Snoqualmie, and I spend as much time as possible in the Cascades.

Growing up in rural Iowa taught me that the natural world is the most honest teacher there is. Those lessons still show up in how I lead, design, and build.