Product & Design Leader · Creative

Building products
that matter &
teams that thrive.

A product and design leader who makes things happen end-to-end — strategy, design, and increasingly the build itself, with AI as the multiplier. I've led as both a Product Director and a Director of Product Design, turning ambiguous problems into shipped products from greenfield concept to global scale — most recently building Novale from zero to a working, AI-built prototype.

Open to product & design leadership roles | currently freelancing with Pixel & Path

Location: Snoqualmie, WA — Open to remote and Seattle hybrid

Worked with Amazon Apple Concentrix FLEXE

View my work Resume

Recent · Founder & Product Design Lead

Novale —
zero to prototype, built with AI

I took a landscape-design product from idea to a working, AI-built prototype — design system, user flows, and a live demo — leading a small cross-functional team.

Novale makes professional landscape design accessible to everyday homeowners. I used today's AI design and build tools end to end: I created the design system — brand, color, typography — in Claude and Claude Design, mapped the user flows in Figma, then built a working prototype in Claude Code that takes a homeowner's address, gathers their site details and preferences, and generates a landscape design they can edit. I led a small team to do it: a landscape architect as domain owner and an engineer to stand up the database and refine system prompts alongside me.

The honest reflection: my favorite part of any work is the team. Novale has been a real joy — I love landscape design, and proving how far a small group can get with today's AI tools was exhilarating. But it also reminded me where I do my best work: alongside a larger team, with more people to build with, sharpen my thinking, and learn from. That's the chapter I'm looking for next — bringing these sharpened AI and 0-to-1 skills back into an internal team.

Built with AI Claude · Claude Code Figma AI Design System 0→1 Prototype Led a small team

View the live prototype Visit novale.ai

My role

Founder · Product & Design Lead — design system, prototype, and the team

How I built it

Claude & Claude Design (design system) · Figma AI (user flows) · Claude Code (working prototype)

What the prototype does

Enter your address → answer a preferences questionnaire → get a generated landscape design you can edit

The team I led

A landscape architect (domain owner) and an engineer (database + AI system prompts)

What people say

Words from those
I've worked with

Paige is an extraordinary source of inspiration and support to her team, displaying unwavering dedication and an unrelenting commitment to their success. She consistently demonstrates a creative and entrepreneurial mindset and successfully orchestrated the launch of ESNTL. No easy feat.

Lou Powell

EVP Technology, Concentrix

Paige has proven to be an indispensable asset as Product Director, displaying a unique combination of strategic leadership and operational expertise. Her clarity in communicating what is needed builds a transparent and supportive work environment. Her investment in each team member's personal needs has fostered genuine camaraderie among us.

Sam Sears

Product Owner, Concentrix

Since Paige took the Product Director role: improved communication with Apple stakeholders, clear product direction, clear timelines, significantly improved delivery vs. set timelines, clear documentation, and significant increases in direct customer engagement and satisfaction.

Stu Mcdiarmid

Enterprise Strategic Partnerships, Apple

Creative life

Art, nature,
and the in-between

Creativity has always been how I process the world. I paint abstract and landscape pieces to understand my internal world — turning confusion into beauty. I'm currently renovating a 1929 Craftsman cottage outside Snoqualmie, and I spend as much time as possible in the Cascades.

Growing up in rural Iowa taught me that the natural world is the most honest teacher there is. Those lessons still show up in how I lead, design, and build.