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Generative AI Tools —
Director of Product Design

Role
Director of Product Design
Company
Concentrix
Dates
Jun 2024 – Dec 2024
Team
Design team of 3 + UX researcher + engineering
Products
PDLC Tool · GILEs
30%
Improvement in developer efficiency (GILEs)

Two AI products built from scratch, simultaneously

Within Concentrix's newly established Global Product Organization, I was tasked with building two generative AI products from scratch: a Product Development Lifecycle (PDLC) automation tool, and GILEs — a developer co-pilot that ultimately improved developer efficiency by 30%.

Both products were developed in parallel, each with distinct challenges, user populations, and design approaches. This case study documents how each came together — from executive research to MVP launch.

The PDLC tool gave product teams a structured workflow to track their work through every stage of the product development lifecycle — from intake and discovery through definition, build, and launch — with AI filling in the gaps at each step. What the 24 SME interviews and executive workshops revealed was that the actual lifecycle was far longer and more complex than leadership assumed. The research didn't just inform the design. It fundamentally reshaped the product's scope.

No shared process. No design foundation. Two products to ship.

A 500+ person product organization was operating without standardized processes or tooling. The executive team wanted to leverage AI to automate and streamline the product development lifecycle — but had no clear picture of what that process actually looked like across the org.

At the same time, the technology director had built an early MVP of a developer assistant tool (GILEs) that needed design maturity to reach its potential. I was leading both tracks simultaneously, starting from near-zero on each.

Research-led design, from executive workshops to MVP

For the PDLC tool, I started from zero — running executive workshops and 24 subject matter expert interviews to map the actual process before any design began. The research wasn't a formality; it was the foundation. We couldn't design a tool around a process we didn't fully understand yet.

For GILEs, I stepped into an existing MVP and brought design rigor to evolve it — bringing in a designer and UX researcher to iterate systematically, following the same research-led process.

PDLC Tool — Building from zero

Executive research — event mapping

Executive research — event mapping with the executive team

User research — subject matter expert interviews

User research — 1 of 24 subject matter expert interviews

Process research — gathering documentation

Process research — gathering documentation across the organization

Ideation — end-to-end process documentation

Ideation — end-to-end process documentation

High-level process blueprint

High-level process blueprint

Process flow deep dive — intake phase

Process flow deep dive — intake phase example

AI enablement — technology overview

AI enablement — technology overview for leadership alignment

MVP launch — essential PDLC steps

MVP launch — essential PDLC steps with initial user feedback

GILEs — Bringing design rigor to an existing MVP

The existing MVP had the right idea — a developer co-pilot that could meaningfully reduce time spent on repetitive tasks. But the UX was getting in the way. I led a designer and UX researcher to rethink the interface from the ground up, making it faster, more intuitive, and better matched to how developers actually worked.

We ran structured research sessions with developers, identified the friction points in the existing MVP, and evolved the product iteratively. The result was a 30% improvement in developer efficiency — a significant gain for a tool that already had a working foundation.

GILEs — developer co-pilot

GILEs — developer co-pilot, evolved from MVP

Two shipped products and an org-wide design foundation

30%
Improvement in developer efficiency with GILEs
24
Subject matter expert interviews informing the PDLC tool
500+
Person organization aligned on MUI design system

Beyond the product metrics, this engagement established a repeatable design process and a shared design system (MUI) for the entire 500+ person organization — translating executive vision into an executable roadmap and team structure that outlasted the specific products.

A note on timing

This role was seven months. At the end of 2024, Concentrix underwent another organizational restructuring that eliminated the Global Product Organization. Both products — the PDLC tool and GILEs — remain part of Concentrix's internal tooling.

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