Overview
Within Concentrix's newly established Global Product Organization, I was tasked with building two generative AI products from scratch: a Product Development Lifecycle (PDLC) automation tool, and GILEs — a developer co-pilot that ultimately improved developer efficiency by 30%.
Both products were developed in parallel, each with distinct challenges, user populations, and design approaches. This case study documents how each came together — from executive research to MVP launch.
The PDLC tool gave product teams a structured workflow to track their work through every stage of the product development lifecycle — from intake and discovery through definition, build, and launch — with AI filling in the gaps at each step. What the 24 SME interviews and executive workshops revealed was that the actual lifecycle was far longer and more complex than leadership assumed. The research didn't just inform the design. It fundamentally reshaped the product's scope.
The Challenge
A 500+ person product organization was operating without standardized processes or tooling. The executive team wanted to leverage AI to automate and streamline the product development lifecycle — but had no clear picture of what that process actually looked like across the org.
At the same time, the technology director had built an early MVP of a developer assistant tool (GILEs) that needed design maturity to reach its potential. I was leading both tracks simultaneously, starting from near-zero on each.
My Role
For the PDLC tool, I started from zero — running executive workshops and 24 subject matter expert interviews to map the actual process before any design began. The research wasn't a formality; it was the foundation. We couldn't design a tool around a process we didn't fully understand yet.
For GILEs, I stepped into an existing MVP and brought design rigor to evolve it — bringing in a designer and UX researcher to iterate systematically, following the same research-led process.
Process
Executive research — event mapping with the executive team
User research — 1 of 24 subject matter expert interviews
Process research — gathering documentation across the organization
Ideation — end-to-end process documentation
High-level process blueprint
Process flow deep dive — intake phase example
AI enablement — technology overview for leadership alignment
MVP launch — essential PDLC steps with initial user feedback
Process
The existing MVP had the right idea — a developer co-pilot that could meaningfully reduce time spent on repetitive tasks. But the UX was getting in the way. I led a designer and UX researcher to rethink the interface from the ground up, making it faster, more intuitive, and better matched to how developers actually worked.
We ran structured research sessions with developers, identified the friction points in the existing MVP, and evolved the product iteratively. The result was a 30% improvement in developer efficiency — a significant gain for a tool that already had a working foundation.
GILEs — developer co-pilot, evolved from MVP
Outcomes
Beyond the product metrics, this engagement established a repeatable design process and a shared design system (MUI) for the entire 500+ person organization — translating executive vision into an executable roadmap and team structure that outlasted the specific products.
Context
This role was seven months. At the end of 2024, Concentrix underwent another organizational restructuring that eliminated the Global Product Organization. Both products — the PDLC tool and GILEs — remain part of Concentrix's internal tooling.